Lurpak ad by W+K

Lurpak - Lightest from Blink on Vimeo.

Friends have been circulating this Danish ad for Lurpak. The art direction and editing are just phenomenal, and I know some people will make some snarky critique about food porn, but so what. There's nothing wrong with food porn!

I was super excited to see this and watched it like five times. I feel like lately it's so rare to see such sensitivity to visuals and the power they can have. I actually wanted to eat some vegetables after this.